Resume

As the firm’s first in-house marketing leader, I built Chaikin Trial Group’s digital presence and content strategy from the ground up—launching TikTok (400+ followers in 3 months and multiple viral videos), growing Instagram (1.2K+ followers), and driving Facebook lead generation and retention. When I started, the firm relied almost entirely on word-of-mouth and lacked even basic systems like phone tracking or weekend intake, causing many lost inquiries. I identified the gap and streamlined intake by merging call tracking software with our case management platform, so no lead slips through. I also raised our website’s Domain Rating from 4 to 9 in 5 months, boosted organic traffic by 452%, and drove 53% week-over-week growth. My cross-channel efforts have already secured 5 high-value personal injury cases worth an estimated total of $2.2M. Along the way, I self-taught advanced tools like Ahrefs, WordPress, GA4, Meta Business Suite, Meta Ads Manager, Mailchimp, and Canva, delivering results with resourcefulness and innovation despite limited initial infrastructure. TLDR - I wear many hats.