Work
The Neighborhood Harvest
The Neighborhood Harvest needed a fresh UI/UX-friendly website that attracts new and existing customers/"neighbors" to their local food delivery service.
Though I didn't play a big part in the design (and quirky font), this website has a special place in my heart because it speaks to a topic I'm most passionate about: sustainable farming. I delivered an optimized, punny, and interactive customer experience—upping engagements by 75.86% in a single year.
What I wrote:
Designer: Jeetu Sharma Project Manager: Jon Frye
Lotlinx
Lotlinx came to us with website ambitions to improve the user experience and help dealerships find important information quickly and easily. They loved the work so much that I'm now their designated blog writer and web writer for ongoing marketing efforts. I even came up with the idea for the headline design on the revamped Careers page (see video) and increased traffic to the page by 158.3% at launch.
What I wrote:
Designer: Ravi Madadiya Project Manager: Erika Donohue
Hampton Roads Executive Roundtable
Working with nothing but an invisible digital presence, the economic development merger needed a complete rebranding and website built from scratch that was a "powerhouse" in the regional business community.
I pulled information from press releases, symposiums, the DHCD, GO Virginia Region 5, and a 162-page annual report to write the baseline for them to tweak the nitty-gritty details. I also helped conceive the wheel design on the Industry Clusters page (see video).
What I wrote:
Designer: Jayesh Borse Project Manager: Erika Donohue