Copywriting Work
The Neighborhood Harvest
Developed website copy and information architecture for The Neighborhood Harvest, a local food delivery service focused on sustainable farming. Created SEO-friendly, user-focused content across key customer and recruitment pages, contributing to a 75.86% increase in engagement over one year.
Pages Written:
Designer: Jeetu Sharma Project Manager: Jon Frye
Lotlinx
Contributed to the redesign of the Lotlinx website by developing user-focused content that improved navigation and helped dealership professionals access information more efficiently. Continued to support the brand through ongoing website and blog content, including content for the Careers page, which saw a 158.3% increase in traffic following launch.
Pages Written:
Designer: Ravi Madadiya Project Manager: Erika Donohue
Hampton Roads Executive Roundtable
Developed foundational website content for a newly formed regional economic development organization following a major merger and rebranding initiative. Conducted extensive research across government reports, economic development resources, press releases, symposium materials, and a 162-page annual report to create clear, accessible content that established the organization's digital presence and supported its position within the regional business community.
Contributed content strategy and creative concepts for key site features, including the Industry Clusters page, helping translate complex economic and workforce data into an engaging user experience.
Pages Written:
Designer: Jayesh Borse Project Manager: Erika Donohue